Coordination of cooperative advertising models in supply chain when manufacturer offers trade-credit (PJO) |
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Volume 9
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Number 4
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pp. 709-719
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Coordination of cooperative advertising models in supply chain when manufacturer offers trade-credit |
Xiaojuan Zhang, Yong Wang and Shengjie Li |
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Key words |
Mathematices Subject Classification |
supply chain, cooperative advertising, trade-credit, capital constraint |
91A40, 91B60, 90B50 |
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Copyright© 2013 Yokohama Publishers |
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